Hi, I'm Lina Chu
I help outdoor brands and tourism boards sell the spirit of adventure through strategic, high-performance visuals.
From campaign launches to evergreen content, I create imagery that boosts visibility, drives bookings, and converts browsers into buyers.
From rugged expeditions to fast-paced events, I bring an explorer’s mindset and a sharp creative eye to every shoot. I’ve lived in five countries and built a life around climbing, traveling, and other outdoor sports — while capturing the world along the way.
Based in St. John’s, NL, Canada — and available worldwide — let’s grow your brand with content that works.
Brand Commissions
You need visuals that connect, convert, and align with your brand’s identity. I help businesses and creatives bring campaigns to life with expressive, story-driven photography that supports your goals — whether you're building awareness, launching a product, or boosting sales.
Travel & Tourism
Want to attract visitors and showcase what makes your destination special? I partner with tourism boards and travel brands to create dynamic, authentic imagery that highlights nature, culture, and experience — drawing people in before they even arrive.
outdoor Events
From sports competitions, outdoor festivals, to corporate events and retreats, I capture the energy, atmosphere, and key moments that define your event — so you can share the story long after it’s over.
personal brand/athlete Portraits: lifestyle & sport
Candid, story-driven photography for adventurous souls. Let's capture you in your element — running, climbing, sailing, The results: materials for building your personal brand.
Outdoor and tourism brands choose to work with me when they need:
✔ More product purchases from social & web
✔ Evergreen visuals for year-round marketing
✔ Authentic storytelling that builds emotional connection
✔ Consistency across campaigns and channels
✔ A reliable creative partner who brings solutions, not problems
Use the contact form or email directly:
hoailinhchu@gmail.com
Whether you're launching a new product, need fresh seasonal content, or want to reach adventure seekers with authentic storytelling, let's talk about how my photography and UGC can serve your marketing goals.